Online Television
I can’t wait for online television to kill off cable. Cable companies run rackets and have terrible customer service.
That said, I can’t wait for online television to get it right.
I’m cheap and don’t want to pay for online television, but I will once it eclipses cable (and it is at the tipping point).
Fox is one company that is hurting the experience for those who don’t want to pay by delaying the availability of new episodes for an extended period of time. The result? Increased piracy.
The annoying thing is that the solution is already available. The value of online ads has to surpass the value of a general commercial on the old telly. With online television I get my shows when I want them, and Fox should be able to send me extremely targeted advertisements. The market will eventually realize the value of those advertisements, ergo Fox gets its money, there is less piracy, and I get my shows when I want them.
Boom.