Remember the RAZR? The phone that sold 100 million units, dominated the mobile market, and was the choice of socialites everywhere? Do you remember who made that phone? Maybe not, because after the RAZR, Motorola found itself unable to produce another product that was able to even remotely resemble the success of the 2004 hit. Motorola was producing phones that garnered no attention, and more importantly, no customers. Its plummeting stock and a faltering economy spelled bad news for the American based communications giant.

Enter new co-CEO, Sanjay Jha. Since 2008, he has overhauled the culture at Motorola, and has been doing everything in his power to overhaul the image of the Motorola brand. The emergence of the Droid family of handsets finally has consumers talking about Motorola again. But is it enough?

The landscape of the mobile phone market is completely different than it was in 2004. The Razr was successful because it did one thing, and it did it better than any other phone available. Nothing else that sleek and stylish could make phone calls. These days, phones are doing more than making phone calls, and the competition is fierce. Sanjay Jha made a calculated move to invest Motorola’s resources in developing for the Android platform. Aligning yourself with Google is normally a good move.

Currently, Android is the only true competitor to Apple’s iOS, and the flagship Android devices are coming out of Motorola’s camp. It’s market share in the smart-phone market rose from 3.3% to 4.7% in the past year (SOURCE), with more highly anticipated devices on the way.

Motorola might be playing from behind, but with Sanjay at the helm don’t count them out.